Waypoint LimitedWaypoint — Growth & Optimisation Partner
Marketing agent

Marketing

Content, campaigns, social and advertising performance across every channel.

Reach (30d)
82,400
Engagement
3.8%
Website traffic
4,120
Leads generated
128
Cost per lead
$14.20
Campaign conversion
6.2%
Content perf. (avg)
1,240 views
Top source
LinkedIn organic

Active campaigns

CampaignChannelStatusLeadsCPL
Trades — Auckland roofingGoogle AdsLive41$12.10
Owner-op reactivationEmailLive18$0.90
Signage bundle Q3LinkedInTesting9$21.40
Referral engineOwner networkPaused3

Content pipeline

  • Publishing todayCase study: Kauri Signage → 3.2× leads in 60 days
  • Scheduled WedLinkedIn carousel — What 42 trades websites got wrong
  • DraftedGuide: NZ roofing SEO checklist (Marketing agent)
  • Idea queueLong-form: How AIOS runs a 1-person agency

Lead source performance

  • Google Ads41 leads · $12.10
  • LinkedIn organic34 leads · $0
  • Referrals22 leads · $0
  • Email nurture18 leads · $0.90
  • Cold outbound13 leads · $8.40

Social overview

LinkedIn
1,842
+62 wk
Instagram
980
+18 wk
X
420
+9 wk