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Reactivation email · Northbridge Construction
Client Success agent · Re-engage dormant client after 9-day silence
At risk
AIOS reasoning
Client has paid last 6 invoices on time but stopped replying to reports. Warm re-engagement outperforms escalation in this cohort by 4×.
Assumptions
- Client still values monthly reports
- Owner (Sam) is still primary contact
Supporting data
Email opens: 3/3 last quarterLast reply: Jun 27Health drop: 82 → 61